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IS MODERN PR SHEDDING ITS OUTDATED IMAGE?

As a business owner when you think of your marketing strategy would you include adding public relations into your marketing mix? Whether you think PR is only for the corporates or that it’s simply a fluffy part of the marketing mix it might be time to think again.



In the past the trouble that public relations (PR) had was a bad reputation. Funny really when what PR controls in your reputation.


Traditional Public relations was focussed on getting into the media. Many assumed PR stood for press relations which back in the day wasn’t a bad guess. Businesses wanted to measure their success by how many column inches they had achieved in the nationals.