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  • fiona850

THIS LITTLE PIGGY WENT TO MARKET TO GET A REBRAND

Updated: Apr 8, 2021

Working in Public Relations allows you to shine a light on your clients, always being able to duck having to ever talk about yourself. In conversations, you can turn the conversation around and throw a question back at the questioner, hence the ability to be a good interviewer. Working on PR-led communications means getting to put others in the spot light all day long, the relief of never having to talk about oneself.

The trouble was that this meant I was hiding behind my business brand and in particular my website. If you’d ever seen it you would have struggled to find me anywhere on the site and that includes the ‘about me’ page! Ok, so I had an issue with having my photograph taken – who doesn’t? Dare I admit that the ‘hero’ photograph was of a rather muddy, but glorious pig. This suited me just fine, it wasn’t about me anyway was it. Or was it?


It wasn’t just a confidence thing, at the time it felt right. It’s not about me, I said, it’s about you – my clients, fellow business owners or suppliers.


How wrong could I have been?